Everything X is Xed in the pursuit of X by the Xman.  

If you want to be like “everything WeedChat” so you can be Xmas everyday to everyone, then you may have to spend every penny you may or may not have, or want to, to build it out.  

The point the Xman is forgetting is that this is not China and it does not help at all to be anti-social on a social platform, especially when you are the owner.  Furthermore, the advertisers will not increase their ad spending when you’re throwing your weight around, bullying, exploiting and promoting highly questionable stuff regularly.  They simply will not  want to associate their brand with a company run very erratically and below best practices. 

https://www.nbcnews.com/tech/tech-news/elon-musks-takes-x-handle-longtime-twitter-user-rcna96074